Product Features

Naming Prospects and Tracking Leads

info@wowanalytics.co.uk

0844 880 2899

Product Features

Identify the company name of visitors to your website

WOW Analytics is an essential B2B website analytics tool that identifies the company name of visitors to your website using ‘IP Look Up’ Technology.

Our advanced B2B Analytics tool will not only unmask your website visitors company name, giving your business an untold number of new sales and marketing opportunities, but will drill down to give you detailed statistics and analytics about your visitors activities and journey through your website*.

“On average only 1% of website visitors will make contact, however WOW Analytics shows your visitors company name, arming you with the knowledge to contact them when their most interested in your business”

WOW Analytics can be integrated with your CRM system to feed real time leads into your database or as a standalone solution to trigger alerts and reports to your sales and marketing teams or individual users, catching the companies visiting website at the most opportune time in their buying cycle.

WOW Analytics can lead score your visitors by pages viewed, rating the ‘hotness’ of their interest towards your business based on variables such as products or services, your contact page, events and many more areas they viewed. You can even score their interest on the keywords used to search your website or the frequency of visit, gaining a detailed insight into that particular visitor’s requirements before you make contact.

This intelligent insight into your website visitors will aid to enhancing your SEO, PPC, online advertising, social media and email campaigns and much more, by giving you specific information on individual users such as company name, geographical location, referral website, organic or PPC keywords used to find your site, frequency of visit, time on site, if they are a prospect, existing customer or competitor plus much more, further information can be pulled from Linkedin about specific employees from the visiting companies.

Daily, Weekly and Monthly reports can be automated giving you a high level overview of your website activities, from there you can delve down to see more in-depth information to help spot key trends and where your marketing is most successful, thus adjusting your activities and campaigns to maximise your marketing effectiveness against key proven statistical information gathered by WOW Analytics.

The product features of WOW Analytics will far exceed your expectations and bring unmatched value to your online marketing activities.

Key Features:

Visitor Visibility
Shows the Company name of visitors to your website.

CRM Integration
Integrates with a number of CRM systems to feed live data/leads into your database.

Linkedin Integration
Pulls information about specific employees/job functions on companies visiting your website.

Real Time & Historic Reporting
Detailed statistics about website activities.

Lead Score
Set scores on individual pages by importance and automatically rate the ‘hotness’ of interest of visitors navigating your site.

Visitor Segmentation
Group your visitors into Leads, Contacts, Competitors, Customers, Partners plus others, for ease of visitor visibility.

Access restriction on user preference
Restrict access to a specific users i.e. Admin/Sales.

Company watch
Set email alert to watch a specific company if they revisit your website.

WOW’s Alert Centre
On a number of defined variables such as pages visited, marketing campaigns, keyword search, visits by customers to competitor plus more.

Visitor Journey
Have full visibility of your website visitors journey, from referral site, to each page they visited and how long for.

Keyword Visibility
See the words your visitors used to find you through search engines or PPC.

Google Look up
Find information about the companies visiting your website at a click of a button.

Company Notes
Add notes against specific companies visiting your website.

Word Press Plugin
Allows you to use WOW Analytics on your Word Press built website.

Social (Twitter) Integration
Send your Tweets directly from the WOW platform and your website url's will be automatically shortened and the WOW tracking code added so you will be able to see the company names of the visitors clicking through from Twitter.

WOW Desktop Notifications
WOW’s Desktop Notifications complements the Alert Centre by giving a subtle ‘screen pop’ message each time a new company visits your website; these are ideal for viewing in real time the companies that are most interested in your business.

WOW’s Insights
WOW’s Insights allows you to drill down to gain further detailed information about the Companies visiting your website and the ability to segment these companies by Geographical Location, Industry Type, Company Size and Traffic Source.

Track Downloaded Documents, Videos Watched and VCAB Reads
Track which Companies are watching your videos (Youtube), downloading documents (PDFs) from your website and browsing your VCAB documents. Gain detailed insight into the browsing habits and interests of the companies visiting your website.

Try WOW Analytics today with our free no obligation trial and see how the power of ‘IP Look Up’ Technology can transform your business.